Current Issue! :D

Ollaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa :))))

I want to share with you guys about my favourite current issue which isssssssssss,

T H E  A P P O I N T M E N T  O F  N E E L O F A  A S  N E D  O F  A I R  A S I A

On 8th December 2017, Air Asia has appointed a very successful actress and entrepreneur, Noor Neelofa Mohd Noor as its non-executive independent director (NED).

The CEO of AirAsia Group, Tan Sri Tony Fernandes and the board members are delighted to welcome Neelofa as the NED. They chose Neelofa because her experience as an entrepreneur, a brand creator and an industry disruptor will be invaluable to AirAsia. Tan Sri Tony Fernandes also praised Neelofa, saying that her reputation as Malaysia's leading businesswoman is an inspiration and they are looking forward to work with Neelofa.

For your information, muslim female pilots from AirAsia will don the white Naelofar hijab that is specifically tailored to meet their working needs.

There are three reasons why Neelofa, of all celebrities, chosen to be the NED of AirAsia.

The first reason is, the cost of Ambassador. Neelofa is one of top paid celebrity, worth millions of Ringgit for ambassador. Especially after she has been appointed by the international band, Swarovski, as their ambassador. 

AirAsia takes a smart step by appointing her as their NED, because she will only be paid monthly allowance as director.

The cost of directorship is cheaper compared to the cost of ambassador. Especially for internationally recognized celebrity. And of course AirAsia may use her face as they want because Neelofa is their director.

The second reason is, influence and credibility. Neelofa has more than 5.3 million followers on instagram while AirAsia only has 515k followers. AirAsia chose Neelofa also because she is one of Forbes 2017's award-winning artist and this will make her more credible and more influential celebrity.

The third reason is, high impact marketing. There has never been in the history of Malaysia, an actress been appointed as one of the board of members in the airline, even as a NED. People will remember AirAsia when looking at her face. Neelofa will receive more awards and AirAsia will also get the positive recognition.

That is all from me, xoxo <3

credits to the Internet.

Business and Functional Strategy!

Hello guys! Hope you're having a blessed Friday :)

Today i feel so down, i feel demotivated, so here I want to share with you guys a quote to motivate whoever read this and need this.

I am at my lowest point in my whole life, and sometimes I think I cannot survive anymore. But with my family and friends around, I gained my strength and managed to live until today. Alhamdulillah thank you God :) 

Soooooooooooooo, lets get started!

A) B U S I N E S S   L E V E L  S T R A T E G Y

Michael Porter presented 3 generic business level strategies which are cost leadership, differentiation, and focus strategy.

1) Cost Leadership strategy

It refers to the firm's ability to produce a product at a lower cost than the competitors. Companies which utilize a cost leadership strategy would concentrate on providing a basic and standardised product. Firms that adopt this strategy do not customize their products or services to an individual customer’s tastes, needs or desires. Successful implementation of the cost leadership strategy requires a consistent focus on driving costs  relatively lower to competitors’ costs. 

2) Differentiation strategy

Differentiation strategy consists of creating differences in the firm’s products or services by offering something that is perceived industry wide as unique and valued by customers. Firms that use this strategy would emphasize brand image, unique styling, technology, features, a dealer network, customer service or innovative design. 

3) Focus strategy

Focus strategy is based on the firm competing in a narrow scope within an industry where the firm selects a segment or group and tailors its strategy to serve them.The success of a focus strategy rests on the firm’s ability to identify segments that are not properly served or to find market segments that have unique needs or that are so specialized that broad-based competitors select not to serve them.

B) F U N C T I O N A L  L E V E L  S T R A T E G Y

Functional business strategy is often used by small businesses to focus on and manage the business's constituents parts. By developing individual goals and objectives for specific functions in the company, business owners and managers can assign the right people and resources to the right tasks. An employee with skills in technology, for example, can be given work in that field as opposed to one with which she isn't familiar. The advantages of functional business strategy therefore rely on seeing employees and resources as ends, not as a means to achieving something else. This often means assessing the strengths and weaknesses of the business's functions and of its resources, including employees.

The value chain analysis (VCA) is a systematic approach to examine the development of competitive advantage. It consists of a series of activities that create value and cost in a specific business.

Sources are from Dr Ummi's Slides ;)

xoxo,

Internal Environment Analysis! ;*

Hiiiiiiiiiiiiiiiiiii! :D

It is me again guys <3

We have already know what is external environment analysis, sooooooooo lets see what is internal environment yayy :D

Internal as what we understand, it is from within the organisation. We can identify the strength and the weaknesses of our companyyyy :)

 There are 4 major functional areas which are, MANAGEMENT, MARKETING, FINANCE, and OPERATION.

A) Management

There are 5 basic functions in the management you must remember:

1) Planning

2) Organizing

3) Motivating

4) Staffing

5) Controlling

B) Marketing

It refers to the exchange of products or services from the producer to the user. We have to determine what customers wants and needs to satisfy them. Marketing mix consists of product, distribution, promotion and pricing strategies. The example of marketing mix is the 4P's.

4p's

- Product

- Price

- Place 

- Promotion

C) Financial

There are five major financial ratios which are:

1) Liquidity Ratio

2) Leverage Ratio

3) Activity Ratio

4) Profitability Ratio

5) Growth Ratio

D) Operation/ Production

The most frequently method is Break Even Point analysis (BEP). It determines what sales volume must reach before the company breaks even and no profit earned.

That is all for internal environment analysissss ;)

xoxo,

External Environment Analysis ;)

Assalamualaikummmmmmmm hello guys!

This time I would share with you what is External Environment Analysis ;)

Let's goooo

External Environment. External means outside. In this case, it means outside the organisation. External environment analysis divided by two categories which are:

1) General environment

It is also called Macro Environment.

Key Factors: PESTEL

P is political factors

E is economic factors

S is social factors

T is technological factors

E is ecological factors

L is legal factors

2) Industry environment

It is also called as Micro Environment.

Key factors: 

1) Population Shifts

2) Changing demographics 

3) New Government Regulations

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External environments can help us identify the opportunities and threats for our organisations! ;)

What is external environment sourcessss?

*drum rollssssss*

1) Customer and market surveys

2) Journals

3) Newspapers

4) The Internet hehe

I hope everyone understands! See youuu in next post!

xoxo,

Introduction to Strategic Management! :)

Assalamualaikum wbt and hi there!

I will share with you guys what I understand from this chapter :)

Strategic Management is all about making good decisions with various of analysis to measure the decisions and risks involve in choosing any decisions. An organization needs a strategic management to achieve their short term and long term goals. They have to consider their strength, weakness, opportunity and threat. For example, to measure all of this, they can use SWOT Analysis. It is the simplest and easiest analysis. From various different measurements, they can list their competitive advantage and improve their organisations.

From the Strategic Management, employees can have a better understanding about their job and how to maximise their ability to achieve their goals. The employees would not have any confusion and they can work efficiently. Thus, will enhance company's performance! 

Strategic Management benefits organisation or company in many ways! I would implement Strategic Management in my company when I have one :)

xoxo,