This time I would share with you what is External Environment Analysis ;)
Let's goooo
External Environment. External means outside. In this case, it means outside the organisation. External environment analysis divided by two categories which are:
1) General environment
It is also called Macro Environment.
Key Factors: PESTEL
P is political factors
E is economic factors
S is social factors
T is technological factors
E is ecological factors
L is legal factors
2) Industry environment
It is also called as Micro Environment.
Key factors:
1) Population Shifts
2) Changing demographics
3) New Government Regulations
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External environments can help us identify the opportunities and threats for our organisations! ;)
What is external environment sourcessss?
*drum rollssssss*
1) Customer and market surveys
2) Journals
3) Newspapers
4) The Internet hehe
I hope everyone understands! See youuu in next post!
xoxo,
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