I want to share with you guys about my favourite current issue which isssssssssss,
T H E A P P O I N T M E N T O F N E E L O F A A S N E D O F A I R A S I A
On 8th December 2017, Air Asia has appointed a very successful actress and entrepreneur, Noor Neelofa Mohd Noor as its non-executive independent director (NED).
The CEO of AirAsia Group, Tan Sri Tony Fernandes and the board members are delighted to welcome Neelofa as the NED. They chose Neelofa because her experience as an entrepreneur, a brand creator and an industry disruptor will be invaluable to AirAsia. Tan Sri Tony Fernandes also praised Neelofa, saying that her reputation as Malaysia's leading businesswoman is an inspiration and they are looking forward to work with Neelofa.
For your information, muslim female pilots from AirAsia will don the white Naelofar hijab that is specifically tailored to meet their working needs.
There are three reasons why Neelofa, of all celebrities, chosen to be the NED of AirAsia.
The first reason is, the cost of Ambassador. Neelofa is one of top paid celebrity, worth millions of Ringgit for ambassador. Especially after she has been appointed by the international band, Swarovski, as their ambassador.
AirAsia takes a smart step by appointing her as their NED, because she will only be paid monthly allowance as director.
The cost of directorship is cheaper compared to the cost of ambassador. Especially for internationally recognized celebrity. And of course AirAsia may use her face as they want because Neelofa is their director.
The second reason is, influence and credibility. Neelofa has more than 5.3 million followers on instagram while AirAsia only has 515k followers. AirAsia chose Neelofa also because she is one of Forbes 2017's award-winning artist and this will make her more credible and more influential celebrity.
The third reason is, high impact marketing. There has never been in the history of Malaysia, an actress been appointed as one of the board of members in the airline, even as a NED. People will remember AirAsia when looking at her face. Neelofa will receive more awards and AirAsia will also get the positive recognition.
That is all from me, xoxo <3
credits to the Internet.
The CEO of AirAsia Group, Tan Sri Tony Fernandes and the board members are delighted to welcome Neelofa as the NED. They chose Neelofa because her experience as an entrepreneur, a brand creator and an industry disruptor will be invaluable to AirAsia. Tan Sri Tony Fernandes also praised Neelofa, saying that her reputation as Malaysia's leading businesswoman is an inspiration and they are looking forward to work with Neelofa.
For your information, muslim female pilots from AirAsia will don the white Naelofar hijab that is specifically tailored to meet their working needs.
There are three reasons why Neelofa, of all celebrities, chosen to be the NED of AirAsia.
The first reason is, the cost of Ambassador. Neelofa is one of top paid celebrity, worth millions of Ringgit for ambassador. Especially after she has been appointed by the international band, Swarovski, as their ambassador.
AirAsia takes a smart step by appointing her as their NED, because she will only be paid monthly allowance as director.
The cost of directorship is cheaper compared to the cost of ambassador. Especially for internationally recognized celebrity. And of course AirAsia may use her face as they want because Neelofa is their director.
The second reason is, influence and credibility. Neelofa has more than 5.3 million followers on instagram while AirAsia only has 515k followers. AirAsia chose Neelofa also because she is one of Forbes 2017's award-winning artist and this will make her more credible and more influential celebrity.
The third reason is, high impact marketing. There has never been in the history of Malaysia, an actress been appointed as one of the board of members in the airline, even as a NED. People will remember AirAsia when looking at her face. Neelofa will receive more awards and AirAsia will also get the positive recognition.
That is all from me, xoxo <3
credits to the Internet.
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